Leaders in innovative
retail marketing

Scalable retail property marketing strategy and execution that increases traffic and sales.

The Centre retail property logoFirst Capital retail property logoPickering Town Centre retail property logoCambridge Centre retail property logoShoppers Mall retail property logoSeven Oaks Shopping Centre retail property logoNorthgate retail property logoISC retail property logoCenterpoint Mall retail property logoBramalea City Cntre retail property logoEast York Town Centre retail property logoPine Centre retail property logo
The Centre retail property logoFirst Capital retail property logoPickering Town Centre retail property logoCambridge Centre retail property logoShoppers Mall retail property logoSeven Oaks Shopping Centre retail property logoNorthgate retail property logoISC retail property logoCenterpoint Mall retail property logoBramalea City Cntre retail property logoEast York Town Centre retail property logoPine Centre retail property logo

Drive sales & reduce execution costs across multiple properties

At DRH Group we believe in providing scalable marketing solutions to meet your unique needs. From strategy and planning to execution across multiple properties, we focus on cost-effective programs that drive results.

WhAT We do

360° marketing execution

From planning to implementation

As your strategic partner, DRH Group specializes in retail property marketing. We are dedicated to creating and executing scalable marketing solutions that save time, reduce costs and increase sales.

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Strategy

It is crucial for shopping malls to stand out in a crowded retail industry. Effective strategy and planning increase foot traffic, drive sales, and builds a loyal customer base.

  • Brand Strategy
  • Marketing Planning
  • Social Media Strategy
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Innovation & Technology

Interacting with your target shopper in ways that work for them helps you to remain relevant. By adopting new technologies, your can enhance the shopping experience and collect customer data to tailor your marketing strategies to better suit the needs of your customers, attract new customers and ensure long-term success.

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Full-Service Execution

Effective marketing differentiates you from competitors and captures shoppers' attention.  Compelling campaigns build community connection that drives sales and consistent traffic year-round.

Our 360° Support:

  • Video Production and Photography
  • Printing
  • Media Buying
  • Copywriting and content development
  • CMS Updates & Management
  • Community Partnerships/Donation Drives
  • Data Analytics Reporting
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Retailer/Tenant Communication

When marketing leaders and retailers work collaboratively, it can make your job easier and campaigns far more successful.

How We Build Tenant Connection:

  • Social Content Creation
  • Influencer engagement and management
  • Social media growth tools
  • Community Management on Social Media
  • Google My Business
  • Retailer Assistance Program

Consistent communication create a symbiotic relationship, so you can leverage each other's strengths and improve marketing ROI.

Our secret (and not-so-secret) sauce

Help your properties reach their full potential

Retail marketing programs flourish when they are based on strong customer data and are supported by tenant adoption.

We make it our job to help your property teams build powerful, ongoing tenant relationships.

See OUr Work

Our turnkey retail solutions

It is challenging for individual properties to stay in step with their customers. These innovative  programs are designed for modern, efficient and scalable execution across across an entire portfolio.   Resulting in increased customer engagement, sales, and cost efficiency.

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Retailer Assistance Program

Build a longstanding, consistent and positive relationship with your retailers. Avoid the last-minute stress of wrangling data and information for your campaigns. This program helps to easily onboard and inform retail partners of programs via a dedicated Retail Rep, ensuring your marketing initiatives have quick, easy engagement by being set up for success.

Build strong partnerships with retailers that feel informed, connected and involved

Digital Guest Services

Support shoppers with an immediate chat response from a dedicated virtual GS rep, providing live information and support directly via their mobile or desktop.

  • Guests can connect directly with the property driving pre-engagement and enticing a visit
  • Extensive data access to consistently improve guest learning and insights to make your future program BETTER!
  • Real-time tracking and reporting on ALL mall interactions
  • Bring into play cost saving and efficiency during the busy seasons or all year round.

Seasonal Event Activation

A full done-for-you marketing activation program.  Holidays, seasonal programs and special event multichannel activations that include innovative guest experiences, analytics-driven program execution and creative, traffic-driving promotion.

Customer Survey

Gain a clear and robust understanding of your local community, to help tailor your marketing strategies, to drive increased foot traffic and customer engagement. 

Reviewing current insights into consumer behaviour and preferences, allows you to stay ahead of the competition, adapt to changing trends and build a stronger relationship with your community.

Guest Experience Management

Efficient channel management and stronger customer relationships.

No fuss, just results.

It isn't just a service; it's a game-changer for shopping centres. It's the key to enhancing your customers' experiences and ensuring your resources are used wisely.

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OUR WORK

How we’ve helped our clients

Website Redesign

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“What’s Your Shopping Joy?” brand campaign

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Phygital Gamified Activations

“DRH has been working with our marketing and property management teams for over 2 years, at some of our properties across Canada. They are a terrific partner, and an agency we can trust with guiding our property level marketing and promotions. DRH’s team are talented and dedicated to the mission of keeping our shopping centres top of mind for our customers. I highly recommend DRH!”

Noah Parker
Manager, Marketing & Communications - First Capital

“Managing two centres with different strategies, it has been a great experience working with DRH Group – full service digital agency with the skills and knowledge to deliver marketing solutions scalable for campaigns of all sizes”

Sharon Quigley
Marketing Manager - Morguard

“The quality of service provided by DRH Group is very consistent. They are strategic in their approach and tailor their services to your marketing needs and budget.”

Andrew Chau
Senior Property Manager - First Capital

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See the difference our solutions will make to your traffic and sales

GET IN TOUCH

The Team

Meet our leadership team

Rob Hoosein CEO

ROB HOOSEIN

CEO

Rob is our innovative, commercial marketing specialist with over 25 years of experience in the commercial real estate industry with a niche in the shopping center and mixed-use space sector. With an easygoing demeanor and uncanny ability to put clients at ease, Rob is held in high regard by our clientele. He is skilled at identifying market trends that could potentially be successful business opportunities for clients. Running an award-winning marketing agency in the past equipped him with team leadership, outstanding marketing capabilities, and a thirst for seeking out the newest advances in the advertising and marketing industry.

PAM PASCO
Lead, Marketing Operations

PAM PASCO

Lead, Marketing Operations

Pam is the wearer of many hats and is focused on delivering you quality work. With extensive experience in marketing and advertising, she has handled multiple local and global brands and knows what it takes to drive success for each unique client. Her dedication to understanding client needs and market trends ensures that her strategies are always relevant and impactful. Pam's creativity and attention to detail set her apart in an ever-evolving industry landscape.

Modernize your retail marketing for customer relevance and growth

At DRH Group we believe in providing scalable marketing solutions to meet your unique needs. From strategy and planning to execution across multiple properties, we focus on cost-effective programs that drive results.

Get in touch

Contact us to see how we can help drive traffic and sales at your retail property location

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