Brand Activation Case Study

About This Project

Pain Points: Every year during the week of March Break, PTC hosts an array of events and activities that are on trend, relevant and engaging, persuading their target audience to visit the Centre versus their regional competitors.

Objective: To deliver an integrated March Break Campaign that would create mass awareness, increasing traffic and sales to the Centre.

Scope: DRH Group launched a fully integrated awareness campaign aimed at teen drivers, #live2see20 focused on the serious and tragic consequences of texting + driving.

Results: The campaign generated 12 million media impressions, saw 1,500 teens visiting the #Live2see20 lounge, 817 teens committing to no texting + driving, 2,290 social media engagements and 0.1% sales increase above stated objective.

Creative, Innovation, Vision