Industry leaders from Ubisoft, Spin VFX, VML, and Transitional Forms shared their valuable insights at Collision event. Here’s the key takeaways:
Panelists:
Yves Jacquier from Ubisoft
Neishaw Ali from Spin VFX
Umar Ghumman from VML
Zina Rahman from Transitional Forms
AI in Creative Workflows:
Jacquier shared how Ubisoft leverages AI for creative services and interdisciplinary research.
Ali highlighted AI's role in design ideation and automating repetitive tasks.
Ghumman discussed how AI is integrated into the creative process, from strategy to production.
Rahman introduced Transitional Forms' mission to explore human-AI storytelling interactions.
Enhancing Creativity:
Ali emphasized AI as a tool to amplify creativity rather than replace it.
Jacquier explained how AI aids in generating dialogues for video games.
Ghumman addressed client expectations for AI integration in creative processes.
Rahman outlined their framework for blending AI with storytelling.
Looking Ahead:
Jacquier hopes for increased acceptance of AI tools among creators.
Ali aims to implement a new AI-focused workflow within the year.
Ghumman discussed the evolving client expectations around AI.
Rahman highlighted the beauty and unpredictability of AI in storytelling.
Advice for Beginners: Panelists encouraged newcomers to explore AI tools like ChatGPT and MidJourney, stressing the importance of critical thinking
and prompt engineering.
As we adapt to AI in creativity, embracing these tools and strategies can empower us to innovate and enhance our creative processes.
