Pickering Town Center (PTC)

This is where you talk about what the project was, the pain points, objectives and results.

Pickering Town Centre (PTC) faced stiff competition from neighbouring Centres that offer a more robust retailer mix. Its brand positioning was outdated, and its communication elements lacked uniformity.

Our objective was to develop a campaign that would help combat outflow. To accomplish this DRH Group launched a new brand campaign titled ‘In Town’ to create a more fashionable positioning for the Centre and all its communications.

RESULTS:
‍The campaign generated millions of impressions, thousands of views and contest entries. The goal was a 5% sales/sq. ft. increase, PTC ended the year with a 9.3% sales/sq. ft. increase, an all-time high for the Centre.

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