Pickering Town Center (PTC)

PROBLEM: Pickering Town Centre (PTC) faced stiff competition from neighbouring Centres that offer a more robust retailer mix. Its brand positioning was outdated, and its communication elements lacked uniformity.

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SOLUTION: We developed a campaign that would help combat outflow. To accomplish this, DRH Group launched a new brand campaign titled ‘In Town’ to create a more fashionable positioning for the Centre and all its communications.

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RESULTS:

‍The campaign generated millions of impressions, thousands of views and contest entries. The goal was a 5% sales/sq. ft. increase, PTC ended the year with a 9.3% sales/sq. ft. increase, an all-time high for the Centre.

What we did

Social Media
Branding Strategy
Social media growth tools
Community Management on Social Media

Organization of Canadian Nuclear Industries Website Redesign

Structube Opening Cambridge Centre

Structube used a social media contest "This or That: Structube Style Showdown" to create excitement for their grand opening at Cambridge Centre. The contest, targeting families who like home furnishings, generated a lot of buzz with over 21k impressions and a 37% engagement rate.

PHYGITAL GAMIFIED ACTIVATIONS

Morguard, facing a need to boost foot traffic across their malls, launched phygital gamified activations. These interactive mobile games, like a digital spin wheel and hopscotch, saw high engagement (16,200) and website visits (241,000), successfully generating excitement and increasing mall traffic.

Virtual Guest Services

To improve service across their malls, Morguard launched Virtual Guest Services (VGS), a central platform for handling customer inquiries. This streamlined operations, boosted efficiency, and improved customer satisfaction through consistent service.

“What’s Your Shopping Joy?” brand campaign

Morguard's "What's Your Shopping Joy?" campaign revived the excitement of in-person shopping at their new Family Cluster malls. With a captivating social media campaign (143 million impressions!) and engaging in-mall promotions (13,367 engagements), they drove a 12% sales increase and a 26% jump in foot traffic. They also made gift card purchases more accessible, boosting sales by 47%.

Get Paid to Eat

To boost Pickering Town Centre's restaurants, DRH Group launched "Get Paid to Eat," likely offering dining incentives. Targeted social media ads, influencer partnerships, and strategic digital marketing brought in new customers, significantly increasing restaurant sales.

Texting and Driving

PTC aimed to outshine competitors with a unique March Break campaign. DRH Group's #Live2See20 campaign targeted teen drivers with a social awareness message against texting and driving. Though sales increase was modest, it achieved significant social impact with over 12 million impressions, 1500 teens visiting the campaign lounge, and 817 pledging to stop texting and driving