Digital Strategy Case Study

Creative, Innovation, Vision
About This Project

Pain Points: Pickering Town Centre saw a decrease in traffic and sales within its food and beverage retail offering.

Objective: To increase traffic that leads to higher conversion within six of its restaurants.

Scope: DRH Group ran a Get Paid to Eat Campaign, developed a digital strategy that utilized geo-fencing and targeted ads across YouTube, Facebook and Instagram, and engaged 24 micro-influencers to visit the restaurants and post content that promotes the event to their fans and followers.

Results: Restaurants saw a healthy increase of sales activity during and after the campaign and Pickering Town Centre succeeded in revitalizing the interest of the community in their food and beverage offering.